{"id":14368,"date":"2023-12-09T14:05:36","date_gmt":"2023-12-09T14:05:36","guid":{"rendered":"https:\/\/www.schoolstatus.com\/blog\/tips-on-using-facebook-advertising-for-schools"},"modified":"2024-10-09T14:20:03","modified_gmt":"2024-10-09T14:20:03","slug":"ways-boost-parent-engagement-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising","title":{"rendered":"Tips on Using Facebook Advertising for Schools"},"content":{"rendered":"\n<section class=\" ctn    \"><div class=\"wrapper\">\n<p>In today&#8217;s competitive school landscape, your marketing efforts are essential. From investing in your school\u2019s website to producing a four-color newsletter and running email campaigns, schools are trying multiple strategies to reach their audiences. But what about using Facebook advertising?<\/p>\n\n\n\n<p>If you&#8217;re thinking, &#8220;We keep our Facebook feed updated, isn\u2019t that enough?&#8221;\u2014you might want to reconsider. Many schools already use Facebook to engage families, but to amplify your reach and impact, the platform&#8217;s paid advertising offers an opportunity you shouldn\u2019t overlook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Facebook Ads for Schools?<\/strong><\/h3>\n\n\n\n<p>Facebook advertising has become more effective than traditional media like television in some sectors, according to <em><a href=\"https:\/\/adage.com\/article\/digitalnext\/facebook-advertising-tv\/226837\">AdAge<\/a><\/em>. This shift in audience behavior means that schools can now tap into these same strategies to reach parents, students, and communities more efficiently.<\/p>\n\n\n\n<p>If you want to stand out and attract more families, Facebook ads can help promote your school\u2019s key messages and improve engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><br>Boosting Enrollment with Facebook Ads<\/strong><\/h3>\n\n\n\n<p>For public schools, Facebook ads can support school choice campaigns and help win open enrollment battles. For private and charter schools, they can help meet enrollment goals by reaching families directly. Whether it&#8217;s promoting events, gaining support for tax levies, or sharing success stories, Facebook offers schools the ability to deliver targeted messages to their community in a highly efficient manner.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/static.hsstatic.net\/BlogImporterAssetsUI\/ex\/missing-image.png\"><img decoding=\"async\" src=\"https:\/\/www.schoolstatus.com\/wp-content\/uploads\/openenrollmentad-1.png\" alt=\"openenrollmentad-1\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><br>How Facebook Ads Work for Schools<\/strong><\/h3>\n\n\n\n<p>Facebook ads target specific audiences based on users\u2019 interests and demographics. You can customize your ads to reach parents, students, or even community members within a specific geographic area. Ads can be shown at key moments, appearing between posts or as users scroll through their feeds, ensuring they remain part of the user experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.schoolstatus.com\/wp-content\/uploads\/capture-image-29-e1444334979824-1.webp\" alt=\"capture-image-29-e1444334979824-1\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Types of Facebook Ads<\/strong><\/h3>\n\n\n\n<p>Facebook offers various ad formats that schools can leverage. Whether you&#8217;re promoting an event, selling tickets, or sharing important updates, Facebook&#8217;s tools allow you to create targeted campaigns that drive engagement.<\/p>\n\n\n\n<p>Each ad consists of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call to Action (CTA)<\/strong>: A button guiding users to take the next step\u2014whether that\u2019s visiting your website, registering for an event, or completing a survey.f the ad: someone reads more information on your website, someone registers for an event, buys some spirit wear or some other fundraising goal, etc.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title<\/strong>: A compelling headline that grabs attention.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Body Text<\/strong>: A message that explains the offer or information.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image<\/strong>: A visual that catches the user\u2019s eye.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ad Display Areas<\/strong><\/h5>\n\n\n\n<p>As mentioned before, Facebook ads will be displayed on different areas of Facebook\u2019s site. This provides more opportunities for a families, students, teachers, or community members to click the ad.<\/p>\n\n\n\n<p>On a mobile device\u2014and we know that\u2019s how more and more families are engaging your school\u2019s communications\u2014there are even multi-image carousels where you can place multiple images and messages that are swiped by the user for a more engaging experience. This also provides ways for you to show more information and even target each image in the carousel to a different URL landing page somewhere else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits of Facebook Ads for Schools<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost-Effective<\/strong>: Creating a school Facebook page costs nothing, and you can start running ads on a limited budget with highly targeted campaigns.<\/li>\n\n\n\n<li><strong>Targeted Audience<\/strong>: Ads allow you to zero in on users by location, interests, demographics, and behaviors.<\/li>\n\n\n\n<li><strong>Increased Reach<\/strong>: Facebook ads can extend beyond the limited reach of organic posts, ensuring your message is seen by more people.<\/li>\n\n\n\n<li><strong>Improved Engagement<\/strong>: Ads with images and clear CTAs encourage clicks, conversions, and further interactions with your school\u2019s content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Low-Risk, High-Reward Strategy<\/strong><\/h3>\n\n\n\n<p>If your school already has a strong social media presence, Facebook advertising is a natural next step. With its highly targeted approach and ability to track performance, Facebook ads offer schools a low-cost, high-impact way to reach more families and grow engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>Schools of all types are finding success by incorporating Facebook ads into their marketing strategies. By understanding how these ads work and tailoring them to your school\u2019s needs, you can amplify your message, increase enrollment, and build stronger connections with your community.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[487],"tags":[87,77,476,477,479,81],"class_list":["post-14368","post","type-post","status-publish","format-standard","hentry","category-branding-and-social-media","tag-communication","tag-engagement","tag-marketing","tag-school-districts","tag-social-media","tag-technology"],"acf":[],"yoast_head":"\n<title>Tips on using Facebook advertising for schools<\/title>\n<meta name=\"description\" content=\"School communicators can boost enrollment, pass levies, and strengthen their brand by leveraging Facebook advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on using Facebook advertising for schools\" \/>\n<meta property=\"og:description\" content=\"School communicators can boost enrollment, pass levies, and strengthen their brand by leveraging Facebook advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising\" \/>\n<meta property=\"og:site_name\" content=\"SchoolStatus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SchoolStatus\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-09T14:05:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-09T14:20:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.schoolstatus.com\/wp-content\/uploads\/openenrollmentad-1.png\" \/>\n<meta name=\"author\" content=\"SchoolStatus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SchoolStatusApp\" \/>\n<meta name=\"twitter:site\" content=\"@SchoolStatusApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SchoolStatus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising\"},\"author\":{\"name\":\"SchoolStatus\",\"@id\":\"https:\/\/www.schoolstatus.com\/#\/schema\/person\/0525538e5eac6e4b1030c972cebae81b\"},\"headline\":\"Tips on Using Facebook Advertising for Schools\",\"datePublished\":\"2023-12-09T14:05:36+00:00\",\"dateModified\":\"2024-10-09T14:20:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising\"},\"wordCount\":688,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.schoolstatus.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.schoolstatus.com\/blog\/ways-boost-parent-engagement-facebook-advertising#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.schoolstatus.com\/wp-content\/uploads\/openenrollmentad-1.png\",\"keywords\":[\"Communication\",\"Engagement\",\"Marketing\",\"School Districts\",\"Social Media\",\"Technology\"],\"articleSection\":[\"Branding &amp; 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