{"id":14023,"date":"2024-10-01T22:52:17","date_gmt":"2024-10-01T22:52:17","guid":{"rendered":"https:\/\/www.schoolstatus.com\/?post_type=resource&#038;p=14023"},"modified":"2024-11-29T08:54:46","modified_gmt":"2024-11-29T08:54:46","slug":"hudsonville-case-study-showcasing-excellence-how-a-strong-web-presence-boosted-district-enrollment","status":"publish","type":"resource","link":"https:\/\/www.schoolstatus.com\/resource\/hudsonville-case-study-showcasing-excellence-how-a-strong-web-presence-boosted-district-enrollment","title":{"rendered":"Showcasing Excellence: How a Strong Web Presence Boosted District Enrollment"},"content":{"rendered":"\n<section class=\" ctn    \"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading\">District Overview<\/h3>\n\n\n\n<p><strong>District<\/strong>: <a href=\"https:\/\/www.hudsonvillepublicschools.org\/\">Hudsonville Public Schools<\/a><br><strong>Size<\/strong>: 6,800+<br><strong>Product<\/strong>: <a href=\"https:\/\/www.schoolstatus.com\/products\/sites-and-apps\">SchoolStatus Sites &amp; Apps<\/a><br><strong>Location<\/strong>: Michigan<\/p>\n\n\n\n<p>Operating in Michigan\u2019s \u201cSchools of Choice\u201d system, Hudsonville Public Schools is a K-12 district comprising 13 schools in and around Grand Rapids, Michigan. The district competes with eight other districts and 25 private schools within the county.<\/p>\n\n\n\n<p>Hudsonville has received accolades for its achievements with schools designated as high-performing and academically excellent. The district\u2019s high school was recognized by Newsweek magazine as one of America\u2019s best. Attracting families to the school district is a major focus for district leaders. To further that aim, the district prioritizes communications and public outreach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p><strong>Outdated Website Undermines District&#8217;s Excellence<\/strong><\/p>\n\n\n\n<p>The district\u2019s communications coordinator Rebecca Fabiano says Michigan\u2019s open enrollment policy keeps competition fierce, so branding\u2014and a great school website\u2014are necessary to attract the kinds of students and families that help fuel academic success. Schools of Choice means students from outside the district\u2019s boundaries can attend a school, providing there is room for them.<\/p>\n\n\n\n<p>Saddled with a school website that had been created from scratch by the district\u2019s technology director, Fabiano realized that as the district continued to grow, the website needed an upgrade in functionality and ease of management.<\/p>\n\n\n\n<p>\u201cIt was a good website, but it had run its course,\u201d said Fabiano. \u201cStuff was so buried on our site, it was very hard to find, hard to access. Plus, the other technology needs of the district were advancing too, so our IT director had so much else to do.\u201d<\/p>\n\n\n<div id=\"block-theme-quote-block_c98f36e09fc4985f9c9bb7c863a6bec1\" class=\"  block-acf-theme-quote block-acf-theme-quote\" style=\"\t\">\n<div class='s-50'><\/div>\n\t\t<div class=\"block-quote with-img\n\t\tno-img\t\t\">\n\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t<div class=\"quote-icon\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"44\" viewBox=\"0 0 44 44\"\n\t\t\t\t\t\t\tfill=\"none\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M34.925 26.455C35.8325 28.7374 37.2625 30.9925 39.1737 33.165C39.7787 33.8525 39.8612 34.8425 39.3663 35.6125C38.9812 36.2175 38.3488 36.5475 37.6613 36.5475C37.4688 36.5475 37.2762 36.5338 37.0837 36.465C33.0413 35.2825 23.595 31.0887 23.3337 17.6412C23.2375 12.4575 27.0325 8.00252 31.9688 7.49377C34.705 7.21876 37.4275 8.11245 39.4488 9.92747C41.47 11.7562 42.625 14.3688 42.625 17.0912C42.625 21.6287 39.4075 25.6025 34.925 26.455Z\"\n\t\t\t\t\t\t\t\tfill=\"#1A1A1A\" \/>\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M10.0293 7.49377C12.7519 7.21876 15.4743 8.11245 17.4955 9.92747C19.5168 11.7562 20.6719 14.3688 20.6719 17.0912C20.6719 21.6287 17.4543 25.6025 12.9718 26.455C13.8794 28.7375 15.3093 30.9925 17.2206 33.165C17.8256 33.8525 17.9081 34.8425 17.413 35.6125C17.0281 36.2175 16.3956 36.5474 15.7081 36.5474C15.5156 36.5474 15.3231 36.5338 15.1306 36.4649C11.0881 35.2825 1.64183 31.0887 1.38058 17.6412V17.4488C1.38058 12.3475 5.13431 8.00252 10.0293 7.49377Z\"\n\t\t\t\t\t\t\t\tfill=\"#1A1A1A\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"quote-content text-32\"><p style=\"font-size: 25px;\">The needs of the website were growing right along with us, so the scope needed to expand. We needed a new look, and one that shifted the management of the site away from our technical people to our communicators&#8230;<\/p><span style=\"font-size: 18px;\">Rebecca Fabiano,<\/span><span style=\"font-size: 16px;\"> Communications Director, Hudsonville Public Schools<\/span><\/div>\n\t\t\t\t\t\t\t\t<div class=\"quote-head d-flex\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"quote-heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/blockquote>\n\t\t<\/div>\n<div class='s-50'><\/div>\n<\/div>\n\n\n\n<p>Hudsonville Public Schools is situated in one of the fastest-growing counties in Michigan, and is among the fastest-growing districts in the state. As the second largest district in Ottawa County, it is experiencing growth that reflects the area\u2019s popularity.<\/p>\n\n\n\n<p>Fabiano said that as the area grows, important factors like website accessibility and increased mobile use\u2014two major requirements for a school website\u2014were not being met with the old approach. And managing each of the district\u2019s 13 websites had become a herculean task.&nbsp;<\/p>\n\n\n\n<p>\u201cThe needs of the website were growing right along with us, so the scope needed to expand,\u201d said Fabiano. \u201cWe not only needed a website with a new look, but one that shifted the management of the site away from our technical people to our communicators, so they could focus on technology and we could focus on communications.\u201d<\/p>\n\n\n\n<p>It was time to explore a solution. That\u2019s when the district turned to <a href=\"https:\/\/www.schoolstatus.com\/products\/sites-and-apps\">SchoolStatus Sites &amp; Apps<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p><strong>A Website That Makes a Strong First Impression, and More<\/strong><\/p>\n\n\n\n<p>As a public school district, Hudsonville Public Schools is committed to providing excellent education for all students, while also working to attract and retain families in an environment of school choice.<\/p>\n\n\n\n<p>\u201cWe need to project a very professional image,\u201d said Fabiano. \u201cNot just for attracting new families, but depicting an accurate image that reflects what our district is all about. We have a culture at our school that it is a very caring, nurturing environment . . . our new site helps us convey that.\u201d<\/p>\n\n\n\n<p>Fabiano noted that the district&#8217;s reputation for excellence has led to consistent enrollment demand. Many families who move outside the district boundaries choose to continue their children&#8217;s education within the Hudsonville system. To manage this, and maintain optimal class sizes, the district employs a thoughtful enrollment strategy and continues to serve and accommodate families who value the district&#8217;s educational offerings.<\/p>\n\n\n\n<p>\u201cImage is very important, and you want that first impression to be positive,\u201d she said. \u201cVisitors form opinions (about your school district) right away from your website, so you really have to be up with the times and have a great-looking website that uses current technology.\u201d<\/p>\n\n\n\n<p>Besides projecting a beautiful image, the new site helps the school meet its ADA compliance and website accessibility requirements.<\/p>\n\n\n\n<p>Using SchoolStatus Sites &amp; Apps, Hudsonville is assured that all its web content is fully accessible to people with disabilities. Ongoing monitoring, monthly reports, issue remediation and training are all handled by SchoolStatus. The district\u2019s site is accessible to all as well as the increasing number of people in the school community who use mobile devices to access the website.<\/p>\n\n\n\n<p>\u201cIt\u2019s a relief to know that [SchoolStatus] is helping keep all our 13 sites accessible,&#8221; said Fabiano.<\/p>\n\n\n\n<p>Fabiano also welcomes the ease with which the respective school principals and secretaries can manage their school\u2019s own content. SchoolStatus Sites &amp; Apps enables nontechnical staff to readily create, edit, and publish pages, while district-wide content is automatically shared across school websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Outcome<\/strong><\/h3>\n\n\n\n<p><strong>A Website That Reflects School Excellence<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.schoolstatus.com\/products\/sites-and-apps\">SchoolStatus Sites &amp; Apps<\/a> is helping Hudsonville Public Schools compete and win in an open enrollment environment that puts school choice in the hands of families who are weighing schools on much more than just geographic proximity.<\/p>\n\n\n\n<p>Hudsonville school administrators recognize the important role a website plays in depicting the excellence of the schools, staff, and performance that comprise the district.<\/p>\n\n\n\n<p>With SchoolStatus as its K-12 success partner, the district has more than a beautiful, easy-to-manage website, but a communication foundation that\u2019s fully accessible and ADA-compliant saving time, money, and other school resources.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Hudsonville Public Schools earned accolades for academic excellence and high performance while strengthening community engagement.<\/p>\n","protected":false},"author":24,"featured_media":14195,"parent":0,"template":"","resources":[14],"types_cat":[18],"class_list":["post-14023","resource","type-resource","status-publish","has-post-thumbnail","hentry","resources-communication","types_cat-case-studies"],"acf":[],"yoast_head":"\n<title>How A Strong Web Presence Boosted Enrollment<\/title>\n<meta name=\"description\" content=\"SchoolStatus partnered with Hudsonville Schools to boost competitiveness in open enrollment and showcase district excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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